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Azaroth
Azaroth Commerce Group

One platform.Five stores.Every essential.

Azaroth brings grocery, fresh produce, electronics, fashion and cosmetics together under one trusted name — with a single account across all of them.

Explore our storesFor business
5
Storefronts
1
Unified account
24/7
Support desk
Abstract teal and emerald geometric shapes representing the Azaroth brand

Who we are

A retail group built for how people actually shop.

2014
Founded
3,200+
Team members

Azaroth is a multi-business commerce group. Each of our five stores is run by a specialist team with its own catalogue, buyers and promotions — while customers enjoy one identity, one address book and one standard of service.

Behind every storefront sits a shared operating platform for inventory, orders, payments, content and support. It is what lets a neighbourhood-sized store deliver with enterprise reliability.

The light-filled atrium of the Azaroth headquarters

Business verticals

Five specialised businesses. One operating standard.

Every vertical is a fully fledged retailer in its own right, sharing Azaroth's logistics, technology and customer promise.

Grocery

Pantry staples, household goods and daily essentials from trusted brands, replenished daily.

Azaroth Grocery

Vegetables & Fruits

Seasonal produce sourced from partner farms and delivered within hours of picking.

Azaroth Fresh

Electronics

Phones, laptops, audio and smart home — with expert advice and certified after-sales care.

Azaroth Electronics

Fashion

Curated apparel, footwear and accessories for men, women and kids across every season.

Azaroth Fashion

Cosmetics

Skincare, makeup, fragrance and wellness from premium beauty houses.

Azaroth Cosmetics

Azaroth at a glance

Scale that customers feel as convenience.

5
Retail businesses
Grocery to cosmetics
48
Cities served
Across 6 regions
1.8M
Active customers
Single Azaroth account
99.6%
On-time deliveries
Trailing 12 months

Visit our stores

Five destinations, one standard of care.

Every Azaroth store is run by a dedicated team with its own catalogue, promotions and fulfilment — all on one platform.

All stores

Our values

Principles that shape every shelf, order and conversation.

Precision

Every store, shelf and order is run with the same operational rigour.

Trust

Transparent pricing, dependable delivery and support that actually helps.

Responsibility

Local sourcing and packaging choices that respect people and planet.

Ambition

A platform designed to grow — new stores, new regions, new categories.

Capabilities

The infrastructure behind five storefronts.

Shared services that every Azaroth business relies on — and that partners can plug into.

  • Unified inventory

    Real-time stock across stores, warehouses and dark stores with automated replenishment.

  • Own-fleet logistics

    Same-day and scheduled delivery windows operated by Azaroth crews.

  • Secure payments

    PCI-compliant checkout, wallet credit and split payments across stores.

  • Customer care

    A single support desk with full order context across every Azaroth store.

  • Store operations

    Admin tooling for merchandising, promotions, content and reporting.

  • Partner integrations

    Supplier portals, ERP connectors and marketplace APIs.

A bright Azaroth fulfilment centre with solar skylights and reusable produce crates

Sustainability & quality

Fresh, responsible and accountable — by design.

Quality is not a department at Azaroth; it is a shared system. Cold-chain monitoring, supplier audits and batch traceability run across every store from one platform.

We measure our footprint as carefully as our margins: reusable crates, consolidated deliveries and renewable energy at every fulfilment site.

  • 100% traceable fresh produce
  • Reusable crate programme across grocery & fresh
  • Renewable-powered fulfilment centres
  • Independent quality audits twice a year
Read about our approach

Latest highlights

News from across the group.

Expansion

Azaroth Fresh opens three new same-day zones

Farm-to-door delivery now reaches 12 additional neighbourhoods with a two-hour window.

Technology

One account, five stores: unified checkout launches

Customers can now combine baskets across Azaroth stores into a single payment.

Community

Supplier partnership programme welcomes 40 local producers

Small farms and makers gain shelf space across Grocery and Fresh with shared logistics.

Get started

Create your Azaroth account today.

Shop across every store with one login, track orders in one place and reach our support desk whenever you need.

Create accountVisit our stores

Talk to us

Partnerships, press or a question about an order?

Our team routes every enquiry to the right Azaroth business within one working day.

Contact us